Skilled Advisors Matched to Your Needs

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We've assembled an exceptionally talented team of advisors—individuals with deep expertise in their areas of specialty. That's what we bring to every assignment—skilled practionners specifically matched to your needs and operating style. Here are three:

Chris Ward CMC
Founder & Senior Advisor, Business & Brand Strategy

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Chris has held senior positions in retail, manufacturing, distribution and service businesses. He learned the fundamentals of customer satisfaction, strategic thinking and branding first hand at one of Canada's largest retailers.

Other roles included senior marketing consultant with a national management consulting firm; vice president sales and marketing for a large paper products company; vice president merchandising for a successful home centre operation; co-founder of an electronic security company that is now one of the largest in its field and; founder of a custom publisher that had some North America's largest companies as clients.

As CEO of Riverhorse Advisors, Chris has supported clients in the private, public and not-for-profit sectors to develop winning strategies and heavyweight brands. He has led and operationalized strategy development for national associations, financial institutions, and professional service firms as well as a wide range of B2B and B2C businesses. Among the organizations he has served are included TD Bank, Scotiabank, AT&T, Sprint Canada, Golf Canada (formerly Royal Canadian Golf Association), McLean & Kerr LLP, SOCAN, Waterloo Region Tourism Marketing Corporation, and many others.

Chris has a BA in Economics from the University of Toronto, and an MBA from the Rotman School of Management. 

Peter Buchanan
Associate Advisor, Leadership & Engagement

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Peter Buchanan is a recognized pioneer and innovator in the field of management, leadership development and employee engagement. In his career, he has spent in excess of 20,000 hours coaching and mentoring senior executives, business owners, CEO's and Presidents.

He is a principal in Management Transitions Ltd., a firm specializing in management and leadership development, executive coaching, group facilitation, team development and consulting in the area of organizational culture. A lifelong learner. he has an MBA from University of Western Ontario. In recent years, Peter has taught leadership in the MBA program at Royal Roads University in Victoria and continues to mentor MBA students as time permits.

As an Associate Advisor, Peter leads our team in projects involving in employee engagement, experential learning and leadership development.

Wayne Clancy
Associate Advisor, Research & Innovation

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Following a successful corporate career, Wayne has spent the last 24 years providing clients with unparalleled insights into their relationships with customers, employees, channel partners and venders.

The architect of a proprietary gap analysis, he has helped many corporations improve their ability to generate additional revenue. He is the proud recipient of three major international marketing awards including the Direct Marketing Association’s highest award in the Business-to-Business category.

A much sought after speaker, Wayne's energetic and entertaining talks are based upon actual strategies, tactics and results. In addition, he speaks regularly on customer intelligence, organizational market alignement, employee customer gap analysis and the 7 habits of customer centric organizations.

Wayne plays a key role in projects requiring online research, and innovative thinking.

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