About Us

Our business is helping your business own your space.

​Riverhorse was founded in 1998 to help clients engage stakeholders, achieve their most critical business objectives and own their space.

From research to understand the real issues, to developing tightly focused strategies and tactical plans, to hands-on assistance to get it done, we will help your business achieve real success.

When you need a strategy or plan to position your business for success, we have the know-how and process skills to get the job done. If you’re struggling to find the time to run and build your business, we’ll help implement your plans to deliver what they been designed to do.

Your next step is clear

Our proven methods are a proven path to owning your space. You may not need to work harder or spend more. Just focus your efforts following our proven planning process.

Chris Ward MBA, CMC
Founder & Senior Advisor, Business & Brand Strategy

Chris has held senior positions in retail, manufacturing, distribution and service businesses. He learned the fundamentals of customer satisfaction, strategic thinking, and branding first hand at one of Canada's largest retailers.

He has been a senior marketing consultant with a national management consulting firm; vice president sales and marketing for a large paper products company; vice president merchandising for a successful home centre operation; co-founder of an electronic security company that is now one of the largest in its field and; founder of a custom publisher that had some North America's largest companies as clients.

As CEO of Riverhorse Brand Advisors, Chris has supported clients in the private, public and not-for-profit sectors to develop winning strategies and heavyweight brands. He has led and operationalized strategy development for national associations, financial institutions, and professional service firms as well as a wide range of B2B and B2C businesses.


Among the organizations he has served are included TD Bank, Scotiabank, AT&T, Sprint Canada, Golf Canada (formerly Royal Canadian Golf Association), McLean & Kerr LLP, SOCAN, Waterloo Region Tourism Marketing Corporation, and many others.

Chris has a BA in Economics from the University of Toronto, and an MBA from the Rotman School of Management. 

He is a Co-founder and Principal with Strategic Directions, a leader in facilitated strategic planning (www.StrategicDirections.ca) as well as Strategic Launchpad™, a consultancy bringing the benefits of strategic thinking and planning to businesses that are not yet ready to undertake a full-blown strategic planning exercise (www.StrategicLaunchpad.ca). 

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