Strip everything else away and a brand is all about people – people interacting with other people. That’s why it’s so important for managers, staff and volunteers to understand how they can help build a brand that will stand out from the many other organizations, products and services that are competing for a buyer's attention. Here's one keynote that's sure to open some eyes and inspire change. It's all about harnessing the power of your most cost-effective, brand-building tool – employees, volunteers and others with a vested interest in your success.
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