Are you delivering value?
It's a question that's top-of-mind with virtually every member.
Trade and professional associations depend on their members’ support. When membership is optional, the benefits must be compelling. But even when membership is mandatory, the organization's viability and longer-term success depend on an ability to engage members and continually reinforce the value of membership.
Riverhorse Brand Advisors has the know-how to assess the current level of member engagement. We will conduct a value audit – MeasureUp™ – to measure the value stakeholders assign to their membership and the benefits they receive. We will assess the extent to which employees are willing and able to deliver the value stakeholders are after.
Engaged employees deliver on your brand promise.
Then we will work with management to formulate, and if requested help execute, a plan designed to motivate employees to deliver on the organization's brand promise.