Branding in the key of "e".
Consumers build an image of a brand as birds build nests, from the scraps and straws they chance upon. From music on hold…to voicemail greetings…to media reports…to face-to-face meetings, corporate brands are created one experience at a time.
Each experience has its roots in something an employee has said or done (or didn’t say or do). So, from a branding point of view, the challenge is to engage them in building the brand that will position your company for success. That's what branding in the key of "e" is all about.
Training plays a vital role in building a heavyweight brand. Using facilitated meetings, simulations and coaching, Riverhorse will tailor a program to your unique needs, and work with your employees to ensure their support.
To explore the ways Riverhorse Brand Advisors can help, contact us by phone or email.
"Our objective of ensuring that each employee gets the important role that he or she can play in building our brand was fully achieved."
– Sandi Clark, Assistant Director Communications, Ontario Real Estate Association