Our professionally facilitated Outperform Workshops bring participants together to to exchange information and develop action plans for moving your business forward. Led by Chris Ward, a skilled facilitator and knowledgeable marketing practitioner, workshops are custom-designed to achieve your specific objectives
Sessions are lively – the environment non-threatening and non-confrontational. Participants are encouraged to share their insights and ideas, and to interact with one another in a positive, constructive way.
Some of our most popular workshops
Whether you're launching a new product, reviewing your mandate, or repositioning your brand, you need to gather information and establish a direction that others will support. Here are five workshops that can help.
- Strategic Planning Workshop
- Brand Foundation Workshop
- Brand Rehab Workshop
- Product Launch Workshop
- Positioning for Competitive Advantage Workshop
- How to Make Your Not-for-profit Irresistible to Members, Volunteers, and Donors Workshop
Don’t see what you’re after?
We’ll design a workshop that will help you Prepare to Outperform! To discuss the possibilities, contact us today.
Strategic Planning Workshop
This workshop focuses attention on practical solutions to your short and longer-term business challenges.
Within a proven framework specifically developed for this purpose, you will work with a team of your fellow employees and designated outsiders to develop a strategic plan for a product, service or your entire organization. In the process you will consider your competitors, market position, brand personality and value proposition. You'll develop an action plan that identifies and prioritizes strategic issues and key tasks, and charts a course that is both realistic and achievable.
Look behind any successful brand and you’ll find an organization with vision and a values-based culture.
The Foundation Workshop is like boot camp for key decision makers. Working with up to 15 members of your leadership team, you’ll drill down to establish the business you’re really in, and the way you want to be in it. You’ll examine the beliefs that guide your day-to-day and longer-term decisions, and articulate a set of values that will serve as a filter for important business decisions. And you’ll develop a brand promise that clearly differentiates and helps position your organization for maximum success.
Here’s a great way to rejuvenate a tired brand.
Organizations live in a dynamic environment. Things change. Brands adapt or fall by the wayside. In this fast-paced workshop, you’ll zero in on things that matter to your brand’s success. Participants will come to the workshop prepared to discuss performance, competitive positioning and mission-critical factors. In the process you’ll determine how well your brand measures up on consistency, clarity and other habits of highly successful brands. Armed with valuable insights you’ll lay out a series of specific and measurable actions designed to give your brand a new lease on life.
You’ve invested huge amounts of time and money in your new product.
It might just be the next big thing. But that doesn’t mean the market is waiting with open arms. In this workshop, you’ll develop a solid plan for positioning and supporting your latest arrival. You’ll look at the competitive landscape and identify factors that will work for your brand. During the workshop you’ll consider target audiences and market dynamics, and establish the brand promise, positioning and tactics that will help assure a successful launch and longer-term success.
In this intensive one or two day workshop you’ll drill down to clarify the position you would like to hold in the hearts and minds of customers, members and other important stakeholders.
Along the way, you’ll explore the position you now have, and contrast it with the position held by key competitors. Working in small groups, you will explore your ability to achieve your desired position, and identify the tasks and other conditions that must be in place for this to happen.
You can improve your image, and garner greater public support for your programs, products, services and other initiatives. All it takes is a brand that resonates with stakeholders and makes that all-important emotional connection with the people who matter to your success. Simple as this might sound, positioning and branding are foreign to many in the NFP sector. Using real-life examples and proven techniques, we’ll lay out an easy-to-understand method for clarifying your offering and increasing the ‘magnetic appeal’ of any association, municipality or government agency.