Information: the stuff on which magnetic brands are built.

Using Web-based or conventional surveys, focus groups, workshops and powerful analytical software, we'll dig in to clarify what your brand means to important stakeholders, and how it compares to your competitors.

Check out these proprietary research tools:

Clarifying their BrandXperience™

Developing effective brand-building strategies demands an understanding of what customers know and feel about your product, service and organization. With BrandXperience™, a Riverhorse exclusive, we can drill down to clarify perceptions, identify gaps and establish the position you own in the hearts and minds of important stakeholders.

Using Web-based surveys, we can reach out to hundreds – even thousands – of stakeholders at a price you can afford. And because BrandXperience™ operates in real time, you get the results within hours or days, not weeks or months. It’s a fast, cost-effective way to explore your image, reputation and important stakeholder relationships. Use BrandXperience™ to:

• Measure your brand's performance on 7 key attributes including consistency and authenticity (a Riverhorse exclusive)
• Audit your brand’s strengths, weaknesses, opportunities and threats
• Evaluate specific brand elements such as your visual identity and messaging
• Assess employee support for your brand
• Segment your customer base to identify high-potential buyers
• Identify gaps that are preventing your brand from being the best it can be

Raising your BAR: The Riverhorse Brand Approval Rating™

Your brand is built one impression at a time, influenced by every contact a stakeholder has with your employees, advertising, products, customers, members, policies and so on. The Riverhorse Brand Approval Rating™ (BAR) tracks how well you're doing against specific stakeholder groups – prospects, members, customers, employees, shareholders. Using proprietary Web-based and conventional techniques, we collect information on more than 30 Key Performance Indicators. The result is a powerful tool for pinpointing problems and setting the stage for decisions with far-reaching implications for your brand's future.

Want to raise your BAR? Contact us at 416.445.2888 or by email today.