Positioning associations to deliver value
At Riverhorse, we help associations deliver more value, more consistently.
For the most part, associations exist to promote or protect the interests of a particular group. The purpose could be public protection through regulation and enforcement. Or it might involve enhancing a profession's reputation or ensuring that everyone is playing by the same set of rules.
Whether membership is optional or mandatory...
To attract and keep members, associations like the Certified Management Consultants and the Canadian Association of Professional Speakers have to be very focused on delivering value. But even when membership is mandatory – real estate agents, investment advisors, doctors, accountants, lawyers – an association benefits from members who are proud to belong and supportive of the organization's mandate.
We know what to takes to set out a vision for a profession that is embraced by members with different backgrounds and needs. We help associations deliver value in several ways:
- Research to determine what members value and how well the association is delivering.
- Strategic Planning that prioritizes and allocates scarce resources to deliver the greatest good to the greatest number.
- Branding to position an association to appeal to its most important stakeholders.
- Stakeholder Engagement programs to align employees with members' needs and interests.
To explore how Riverhorse Brand Advisors can help your association outperform and deliver value, contact us by email or phone.
"In each step of the process, from planning and development through to execution and ongoing support, you exceeded our expectations."
– Sandi Clark, Assistant Director, Communications, Ontario Real Estate Association
