The Valley City Manufacturing Company is a North American leader in the design and manufacture of wood furniture for places of worship, courthouses and laboratories. We were retained to review the company’s positioning, and to recommend changes to ensure future marketing campaigns are as effective as possible. Through discussions with company management, a review of competitive marketing activity and a facilitated workshop, we developed an approach to positioning the company based on what customers look for in a manufacturer of quality wood furniture. This led to the development of a new visual identity (including a logo and the positioning line “Right On Time“) and a range of collateral materials.
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