The Royal Canadian Golf Association, governing body for Canadian golf, retained Riverhorse to examine its brand and make recommendations on positioning the organization for the future. Through research conducted with internal and external stakeholders, a facilitated workshop and a review of industry best practices, we identified a number of positioning gaps that required attention. Working closely with management we developed a brand strategy based on a revised brand promise, and mapped out the route the organization will take to reposition itself in the marketplace. Today, the RCGA is benefiting from a renewed staff commitment, and a greater sensitivity to the interests of organizations aligned with it. In the words of Craig Sharp, Managaing Director Sales, Marketing and Communications, “The RCGA’s experience with Riverhorse and Chris Ward was very positive, from project conceptualization through research and analysis to the strategic recommendation and implementation stage. Chris led us through the project efficiently and delivered us a road map for re-branding the RCGA”.
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