B2B Trust is a federally chartered trust company providing a variety of financial products to financial advisors, deposit and mortgage brokers and mutual fund and insurance manufacturers. In advance of an all-out effort to position the company for even greater success in the future, management invited Riverhorse to develop and stage an all-day employee branding workshop that would be both educational and fun.
Using a variety of techniques including a simulated quiz show in which employees won prizes for correctly answering brand-related questions and facilitated breakout groups designed to develop mini-action plans for strengthening B2B Trust's market position, our mandate was fully achieved. According to Patti Houghton, Senior Manager Corporate Marketing, "Riverhorse Brand Advisors did an excellent job of taking complex ideas and making them simple, easy to understand and meaningful for each and every employee. A worthwhile investment for any organization looking to get the message out to employees…highly recommended!"
